Feminine beauty has been celebrated across the ages, but an enduring belief is this: what constitutes attractiveness in a woman cannot be pinned down - it depends on the prevailing fashion, culture or ethnicity and on the eye of the beholder.
For instance, in Victorian England, a tiny, puckered mouth was the zenith of pulchritude.
Today, the rosebud look has been replaced by what has been called the trout look, as women in Western cultures strive to make their mouths look as wide and full-lipped as possible.
In many societies, the focus of attractiveness has roamed over ankles, necks and knees and makeup and hairstyles change according to the mode.
The desired female morphology has shifted too, driven in part by prosperity and the social advancement of women. In the 1950s, Marilyn Monroe was the template of feminine beauty; today, she would be encouraged to sign up at Weightwatchers.
So it would seem that the "beauty standard" does not exist - that there is no eternal benchmark, only a chaotically whizzing merry-go-round.
Not so for evolutionary psychologists. For them, fashion is a fluffy cover for a force that is deeper, remorseless and unchanging, as old and enduring as our genes: the Darwinian drive of survival and genetic fitness.
In an innovative test of these rival hypotheses, scientists at the University of Texas at Austin and at Harvard University traveled through three centuries of English-language literature and through three Asian literary classics dating back nearly tow thousand years.
Their goal: Which parts of the woman's body were praised as beautiful by writers across the ages?
Their sources were a website, Literature Online, for English literature from the 16th, 17th and 18th century; Chinese sixth dynasty palace poetry (from the fourth to the sixth century AD) and two ancient Indian epics, the Mahabharata and the Ramayana, from the first to third century AD.
A slim waist trumped all other yardsticks.
In English literature, a glowing description of a narrow waist (a waist "as little as a wand", "beholden to her lovely waist" and so on) showed up 65 times, while all other barometers put together occurred a mere 15 times.
Before anyone cries fattism, the literature was studded with romantic tributes to plumpness but relatively few to slimness.
But what counted, plump woman or slim, was the relative narrowness of the waist. There was not a single evocation of beauty which said the object of veneration had a bulging tummy.
In the Asian works,the slim waist was even more adored, although there was no flattering reference to plump beauty.
Narrow waist scored a massive 35 references in the two Indian epics, while the other body parts garnered a total of 26. In the Chinese poetry, the narrow waist was evoked 17 times, while others got zero.
The study, which appears in Proceedings of the Royal Society B, a British journal, says these references show that a slim waist is an object of desire that spans time and cultures.
Modern research has established a link between abdominal obesity and decreased oestrogen, reduced fecundity and increased risk of major diseases.
But "even without the benefit of modern medical knowledge, both British and Asian writers intuited the biological link between health and beauty." say authors, Devendra Singh, Peter Renn and Adrian Singh. "In spite of variation in the description of beauty, the marker of health and fertility - a small waist - has always been an invariant symbol of feminine beauty".